Colour plays a significant role in our lives. Different colours across the colour spectrum helps us look at things with different perspectives. We may not realize this very often, but our mind responds to different colour shades differently. Some colours can make you feel calm whereas others will draw your attention to a certain entity. It does not take marketing and advertising experts to recognize that colours can play an important role in selling products, marketing ideas and drawing the attention of potential buyers. Research to analyze consumer behaviour through different colours have been conducted in the last few years, which help justify the importance of colour in customer engagement.
With the rise in technology, it has become important to reach people through digital media. Devices are getting smaller and people want everything on the go. This change has opened a new era of providing better experiences to users or consumers through their respective devices. Colours are the base ingredients for an enhanced user experience, especially in the visual design aspect of UI and UX design. Many UX design agencies are employed dedicatedly to create interfaces to make users feel connected with the designed layouts, coupled with a colour scheme to enhance engagement. What is Colour Theory? Colour theory can be described as the set of instructions or guidelines regarding the implementation of colours in art or design. This theory helps UX design agencies and other designers to get acquainted with colour schemes of entities aimed towards viewer engagement and appeal on visual as well as psychological levels. The modern colour theory is greatly inspired by Sir Isaac Newton’s colour wheel in which colours are represented in 3 different categories: i.Primary (Red, Blue, and Yellow) ii.Secondary (created by mixing two primary colours) iii.Tertiary (Created by mixing primary and secondary colours) Colour theory helps us find out the ideal combination of colours to create visually appealing impact through the colour tone of art or design. Choosing the right colours as demanded by the situation can significantly affect viewer’s interest. In terms of website or application design, clean and diversified colour layouts is a common approach to present your product, services or information to the user and improve his/her engagement. Choosing the right colour theme for the mood is a very important aspect for a UX design agency. Every colour has a different emotion attached to it and a combination of these emotions done correctly can attract and influence the viewer's perception.
0 Comments
Leave a Reply. |
|